The development of technology and internet habits changed in business and in life. Tips for understanding the validity of the cards. The accompanying card more activities that we consider and have not lost their permanence.
For business or personal reasons are they part of the first presentation of the brief encounter, that single opportunity that presents itself. Colorful serious, original embossed on recycled paper made part of the universe which is inhabited by internet and paper serving the same purpose: to broaden contacts and networking.
The origin of the cards goes back to the seventeenth century during the reign of Louis XIV in France, where they were known as the “Cards”.
The evolution was taking place in countries like England “tradecards” and U.S. “calling cards”:
At present the use them takes place in seminars, conferences, business meetings. Also in more specific areas by providing products and services or looking for work. In everyday life and society and use the cards to meet again with a friend on the street, on the subway or in the unlikely place.
Tips for efficient use of cards:
Use them for personal or professional gain is possible, given some simple ideas:
– Always carry, purse, briefcase or purse. It will be the key to a new opportunity.
– Rapid Communication
– Complete information which can give a friend, acquaintance or potential client.
– Keep them for a period of a year or two. It is important to maintain contacts and build date without knowing the date or place of information held.
Ecological Cards:
Made from recycled paper, with technology that cares for the environment by saving energy and resources. This trend imposed slowly beyond the colors soft and off costs, reduce environmental impact by efficiently manage waste, energy and gases.
Benefits when using personal cards:
Personal cards introduced in the communication:
– Presence, announces a name, trademark, service.
– Good image, reputation and professionalism.
– Recognition and originality. In the world of marketing sees the card as an element of guerrilla marketing, as in the original novel, lies the value in an environment saturated with information.
– Gift: everyone likes to receive gifts, and if it is useful information.
– Adaptability can be different sizes, styles, colors, shapes, etc.. Depends on the service or product offered, and even customer loyalty.
Marketing offline:
With the universe of available technology and the time is not stopped, it is necessary to reflect on real communication in relation to its basics. Here then the first step: cards, visits of the company where you work or hobby that is done.
A good card that is part of offline marketing (television, newspapers, banners, among other media) should have: clear information, full name of the company or representative, residence, occupation, telephone number, email and logo (if present). If the service is related to the digital communication is important to include social profiles like Twitter, Facebook or Linked In.
The following steps, then use the card, include: contact tracing, simultaneous campaigns in other media including websites, advertising social networks. The results obtained, the services offered are generated all something classic and simple: to always have on hand a card.
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